This is a shortened version of a partner material, you can read the full blog post here.
In today's digital age, your website isn't only an online brochure. Often it's the first point of contact for grieving families seeking your services. A professional, compassionate, and easy-to-navigate online presence is essential. When potential clients search for support, your website is where they’ll decide if you’re the right choice.
Our partner AABB TEAM analyzed 85 websites of funeral agencies in Latvia to understand the digital side of the industry.
Some of the research results were unexpected and illuminating.
The majority of websites had SEO basics set up properly as most business owners understand its value. At the same time the performance of only 13% of the websites was evaluated as good enough. Even more issues were noticed when analyzing the websites design and structure.
The research uncovered huge room for improvement in funeral services websites all over Latvia.
Read the full blog post by AABB TEAM, where they share exclusive insights from a research into the Latvian funeral services industry, highlight what sets effective funeral homes websites apart, and give suggestions for improving your current homepage.
If you're looking to understand how your online presence measures up and how to improve it - you’ll find the content very valuable.
